Brand Identity

 
 

what is brand identity?

This is your brand’s personality and appearance. It includes your logo, colors, fonts, and the overall look and feel of your brand. It’s how your brand presents itself to the world, so people recognise and remember it easily. Your brand identity is outlined in a brand book which can be referred to by all staff and any outside designers to ensure continuity.

What is brand strategy

This is your brand’s game plan. It’s the plan that decides how your brand will stand out from others, connect with customers, and achieve your business goals. It includes what makes your brand special and how you want people to see it.

 

What do I offer

Creating a comprehensive brand identity and strategy is crucial for establishing a consistent and compelling brand presence. Below is an outline of what my brand identity proposal for a new client would include, along with details of what would be covered in the brand book:

Brand Strategy

  • Brand Overview:

    • Mission, vision, and values.

  • Brand Positioning:

    • Definition of the target audience and market positioning.

    • Analysis of competitors and unique selling propositions (USPs).

  • Brand Personality and Voice:

    • Description of the brand’s personality traits.

    • Guidelines for the brand’s tone of voice and communication style.

Brand Identity

  • Logo Design:

    • Presentation of the primary logo, secondary logo variations, and any iconography.

    • Usage guidelines including size, placement, and clear space requirements.

  • Color Palette:

    • Primary and secondary color schemes with HEX, RGB, and CMYK values.

    • Guidelines for color usage and combinations.

  • Typography:

    • Primary and secondary typefaces with specific styles and weights.

    • Guidelines for font usage in various contexts (e.g., headings, body text).

  • Imagery and Graphics:

    • Style of photography, illustrations, and other graphic elements.

    • Guidelines for image usage and visual consistency.

Additional Elements

  • Brand Assets:

    • Provision of downloadable brand assets, including logo files, colour swatches, and typography files.

    • A digital brand toolkit for easy access and use.