“Collaborating with Keri as a freelance consultant has been fantastic. Their design skills are top-notch, and their can-do attitude makes every project seamless and successful. They bring both creativity and a proactive approach, making them an invaluable asset.”
Meeting the meerkats at Jack’s Camp in Botswana
Hi, I’m Keri. I grew up in Cape Town, South Africa and spent a lot of my childhood exploring Southern Africa from the back of a landrover. This fostered my love for the wild and conservation, ultimately creating the thread of travel in my life. After finishing high school I headed for the US to teach water-skiing at a summer camp and consequently went back every summer while studying interior design and art.
I jumped quickly into the interior design field working for a home interiors store and private clients. But travel always called and I started working for a niche tour operator way back in 2007 selling bespoke holidays to Africa.
Forming my own art and consulting business ran alongside working in the African travel industry for the past 20 years. My true passion emerged slowly after working my way through the various facets of travel from sales, to product development, marketing and branding.
I can declare, beyond a shadow of a doubt, that brand marketing and communications are what get me excited and what I love doing in the travel space.
Getting into the nitty gritty of what makes brands tick (ultimately it’s the people behind them), and how this is communicated to great effect is what I love doing. I’m tired of the trotted out clichés that pepper the paragraphs of travel related websites. Yes, nestled, I’m looking at you and every copy writer that throws you into a sentence.
Working with many different clients and companies across 20 years in the industry has given me a unique insight into what works and what doesn’t, I’ve also been lucky enough to visit some of the most beautiful wild spaces. I’m not one to promise the moon, my strategies are based on data and feedback from people in the industry and those closest to the guest, ie: the reservationists. I stay up to date with what everyone is doing not just locally, but globally as well. Trends are always shifting and I like to know where we are heading.
I want the right people to land up in the right places so that everyone is happy all round. I believe this is achieved by crafting brand and content that is not only beautiful but also factual, inspiring the reader to make the best decision for themselves. Websites, social media and newsletters are the key communication channels and have to be delivering at 110% as this is how you talk to your potential and existing client.
My free time is spent in the natural world above and below the surface. I free-dive around the Cape Peninsula, take underwater photographs and hike in the mountains around the Western Cape, I’m also rather partial to a delicious food and wine pairing of which there is no shortage in Cape Town. Another facet of what makes me tick is art and design, I pursue this on a professional level and just for fun.
If you resonate with who I am then I know we’ll build something incredible together and most importantly get you more business.
Pop me email and we can set up a call at your convenience. I will put together a no obligation quote outlining a tailored offering for your business. If you like the way this looks we can take it to the next step.
I look forward to helping you craft your brand and communication channels to represent who you truly are to the world.
Keri